Pittsburgh Pennsylvania’s press is getting the idea about sustainability. Will business leaders in the region start to open their eyes?
Today’s Pittsburgh Post Gazette and last Friday’s Pittsburgh Business Times certainly sum up the business opportunities for sustainability! The Post Gazette’s Top 50 Issue was presented around a green economic and sustainability theme. The theme included elements like:
• Now is the time to invest cash in sustainable measures to save money in the short term and improve earnings over the long term – companies should determine how to evaluate ROI (including all current incentive programs) to select the most profitable initiatives and prioritize their implementation..
• A change in thinking is required at the CEO level to meet the new stakeholder demands for sustainability – professional advisors and NGOs should connect at the CEO level and claim the “go to position” for logical sustainable business thinking.
• Now is the time to invest in green technologies –the opportunity is there NOW to work with growth firms by catering to their need to reach the green markets. The same opportunity exists to work with larger firms in the regions who are developing sustainable products.
• Shareholders and Boards are requiring management to incorporate sustainability into their planning process and reporting systems (including SEC and proxy reports per an article in the Pittsburgh Business Times) – companies must now consider sustainability reporting and sharing sustainability information to meet the informational demands of its customers and other stakeholders.
• Government can drive sustainability initiatives – all companies should become active in working with and advising political leaders and organizations to the participate in changing the governmental view of sustainability and local and regional growth.
• And more, more, more…
There were a large number of advertisers in the paper who say something about their being green or their general support for sustainability. No one was advertising saying “we will help you create new profits as your company progresses toward sustainability”! This is precisely what Insight Rising can accomplish.
Insight Rising has identified all the tools for providing leading edge analysis and reporting, short term energy related savings, communicating to insure that stakeholder demands are satisfied, and strategically integrating sustainability into a company’s ongoing planning system. I invite you to leverage our work over the past three years to put your company at the top of the sustainability hill.
This time to act is now or be left behind.
